Chex just came out with its answer to gluten free oatmeal. Why this product could help bring gluten-free oats to the masses.
I’m looking at the top two gluten-free or celiac-related stories of the year. In 2009, the top spot goes to innovation, awareness and commitment to the cause.
It began with the Rice Chex going gluten-free in 2008, now 18 months and several well-labeled gluten-free products later — General Mills appears to be raising the bar, yet again, on mainstream companies catering to the gluten-free consumer.
A whopper of a quarter for General Mills which posted a huge increase in earnings…could the new gluten-free Chex be the reason?
I did a double-take when shopping today. One kind of new gluten-free Chex cereal which had been gluten-free for weeks at my store, suddenly wasn’t donning the huge gluten-free label on the front of the box any more. Was it gluten free or not? With cell phone camera in hand, I investigated right in the middle of the store.
Another Chex cereal makes it to the shelves as a newly reformulated gluten-free cereal! This time Cinnamon Chex. How did it taste?? Find out…
General Mills officially announces five more Chex cereals are being reformulated gluten-free. Find out when they will be everywhere!
A post on the new gluten-free General Mills Chex prompted some questions from a reader about cross contamination and parts-per-million gluten testing on the products.
