We are just kicking off 2015! Happy New Year to everyone!
This last year has been filled with gluten free news, from the FDA’s gluten free labeling standard becoming official in August, to some great reference books coming out on the subject from the best in the biz: Alessio Fasano, MD and Joseph Murray, MD.
In 2014, Google saw a lot of gluten free buzz as well — even different from in 2013. Google came out with it’s annual search trend list and in 2014, “gluten free diet”, was the third most popular diet search term, behind Paleo and Atkins. What was interesting, and I noticed this last year, is that gluten free diet didn’t even register in the top 10 under this category in 2013.
Google does a great job of breaking down where certain terms are in their popularity. The graph below shows how the term “gluten free” is very popular and has skyrocketed in the last 2 or 3 years. And the term “gluten free diet” actually remains slow and steady, but must have bumped up enough in searches to get it to register in the top 10.
Google continues to forecast “gluten free” as staying popular in the search-world for the beginning of 2015.
The topic of gluten free made news in 2013 under the What is…..category — as in What is gluten? It ranked number 5 a year ago and in 2014 didn’t even rank in the top 10. Below is a graphic showing how What is gluten? fared in 2014 — it had a huge spike the first full week in May. (hover your mouse over the graphic and it should show you the dates).
I think that spike may have had something to do with the study that came out (and everyone ran with) basically saying gluten sensitivity may not exist. I did a quick trend search on gluten sensitivity and you will see the spike — also in May of 2014.
And so maybe this trend change between 2013 and 2014 means people learned what gluten is in 2013, and how to incorporate gluten free into their lifestyle in 2014.
The US, Canada, New Zealand and Australia are the countries conducting the most searches on the term “gluten free” and “gluten free diet’.
I find these insights fascinating. It will be interesting to see what 2015 brings! I wish you the best in the new year!