I found them…gluten-free Corn Chex and Honey Nut Chex. The label “Gluten Free” written across the front of the box so boldly and clearly, it was like there was a chorus of angels singing the moment I read the box!
General Mills is going for it: changing their formula to make most Chex cereals gluten-free (all except Wheat Chex and Multi-Bran Chex – but I guess we’d be surprised if they were suddenly gluten-free). In all, General Mills expects by June 1st it will add five new flavors to its list of gluten-free Chex products: Corn, Honey Nut, Chocolate, Cinnamon, and Strawberry. I was able to find some of them as the company slowly begins its rollout of the cereals in test markets.
A representative for General Mills’ Big G cereals cautioned celiacs about labeling during this early period of the rollout. “We strongly encourage consumers to look VERY closely at the package at their grocery store to check for the GF reform call-out on the front of the box.” That call-out looks like the picture to the right. It is big and bold. And if you don’t see it – you don’t have the gluten-free version.
I did a quick taste test of the Honey Nut Chex and I thought they tasted great. Very crisp and sweet!
On a side note, General Mills’ Rice Chex is a sponsor for our Making Tracks for Celiacs event in Victoria, Minnesota. The company will also be vendors at the event on May 16th. They’re coming up with their plan on what they’ll be doing on that day – so stay tuned. If you’re interested in getting more information on the Minnesota event or other similar events across the country, just go to www.celiacwalk.org.